Google Public Policy Blog: May 2010

Google Analytics: More choice for users

Tuesday, May 25, 2010

Posted by Will DeVries, Policy CounselGoogle Analyticsnew opt-out for Google Analyticsdownload and install an add-oncheck out this overviewGoogle Privacy Center

Google’s U.S. economic impact

Tuesday, May 25, 2010

Posted by Claire Hughes Johnson, Vice President, Global Online Sales(Cross-posted from the Official Google Blog)TwiddyNational Small Business Weekreportgoogle.com/economicimpact

Coming tomorrow...

Monday, May 24, 2010

by Galen Panger, Public Policy Communications team

Extending SSL to Google search

Friday, May 21, 2010

Posted by Murali Viswanathan, Product Manager(cross-posted from the On-line Security Blog)default settinghttps://www.google.comOfficial Google Blog

Working with AdMob to move mobile advertising forward

Friday, May 21, 2010

Posted by Susan Wojcicki, Vice President of Product Management(cross-posted from The Official Google Blog)clearedacquisition of AdMobsupport

The 2010 class of Google Policy Fellows

Monday, May 17, 2010

Posted by Pablo Chavez, Director of Public PolicyGoogle Policy Fellowshiporganizations

Alexandra Wood, The George Washington University Law School - Future of Music Coalition

Alexis Zayas, The Catholic University of America - Progress and Freedom Foundation

Allison Mishkin, University of Pennsylvania - Technology Policy Institute

Carolyn Homer, The George Washington University Law School - Competitive Enterprise Institute

Chris Reilly, University of Virginia School of Law - Public Knowledge

Gwen Glazer, Syracuse University - American Library Association

Heather Ford, University of California at Berkeley - Electronic Frontier Foundation

Jennifer Barrigar, University of Ottawa - Canadian Internet Policy and Public Interest Clinic

Joshua Gruenspecht, Harvard University - Center for Democracy and Technology

Kiara Pesante, Howard University - Joint Center for Political and Economic Studies

Lauren Dyson, Vassar College - Internet Education Foundation

Monica Guzman, Santa Clara University School of Law - National Hispanic Media Coalition

Ramtin Amin, Harvard University - Citizen Lab

Sarah Morris, Nebraska College of Law - Media Access Project

Tal Niv, University of California at Berkeley - Creative Commons

William Sun, Harvard University - CATO Institute

Xueheng Shi, Georgia Southern University - New America Foundation

20082009google.com/policyfellowship

WiFi data collection: an update

Friday, May 14, 2010

Posted by Alan Eustace, Senior VP, Engineering & Research (cross-posted from the Official Google Blog)blog post

Asking a third party to review the software at issue, how it worked and what data it gathered, as well as to confirm that we deleted the data appropriately; and

Internally reviewing our procedures to ensure that our controls are sufficiently robust to address these kinds of problems in the future.

read this

More Choice for Users: Unlisted Videos

Thursday, May 13, 2010

Posted by Jen Chen, Software Engineer(cross-posted from the YouTube Blog)Update:
With this feature, you can mark your videos as "unlisted." This means only people who have the link to the video will be able to watch it. It won't appear in any of YouTube's public pages, in search results, on your personal channel or on the browse page. It's a private video, except you don't need a YouTube account to watch it and there is no limit to the number of people who can view it. You'll get a link when you upload the video and then it's up to you to decide who to share it with. Unlisted is the perfect option for that class project, video from last summer's family reunion or your secret Broadway audition tape.

Just remember, the video can be viewed by anyone with the link, so only give it to people you trust! For more information, check out our Help Center page.

Mobile app developers talk Google-AdMob

Monday, May 10, 2010

Posted by Paul Feng, Group Product ManagerWertagoiPhonebloggedLike many in the industry, we believe [that blocking the deal] would be a serious mistake. There are much better places for the agency to focus its attention.

The mobile space is clearly in its infancy and is changing rapidly. At every touchpoint with the FTC, we felt like the market had shifted enough that what we’d said previously was already out of date. Recent game changing events like Apple’s iAd platform - not to mention Alcatel-Lucent’s new ad system that bypasses apps entirely - make it hard to understand why anyone would feel that a Google/AdMob partnership will reduce competition. From our perspective, this acquisition is a positive, reaffirming event for the entire mobile industry.
[...]
We tried to emphasize our view that mobile advertising is an industry in flux - and as such, we strongly believe regulation now would be premature.WidgetBoxsharedtweetedI agree: FTC considering blocking Google acquisition of AdMob is madness. Key competition is in mobile, not advertisingwrotehere

Our letter to data protection commissioners on privacy

Friday, May 7, 2010

Posted by Jane Horvath and Peter Fleischer, Global Privacy Counselour letterGoogle DashboardPrivacy Center

Honoring those who give voice to the silenced

Thursday, May 6, 2010

Posted by Bob Boorstin, Director, Public Policy(cross posted from the Official Google Blog)Global Voices"Breaking Borders" awards

Global Voices SummitKubatana.net
BOSCO - Uganda
The Philippines Center for Investigative Journalismwebsiteblogdatabase siteTwitterYouTube

Happy half-birthday Dashboard! Six months in and 100,000 users a day

Wednesday, May 5, 2010

Posted by Yariv Adan, Product Manager(cross posted from the Official Google Blog)we launched the Google Dashboardhalf-birthdaycheck it out

An important step toward updating ECPA

Wednesday, May 5, 2010

Posted by Richard Salgado, Senior Counsel, Law Enforcement and Information SecurityJust over a month agoDigital Due ProcessCenter for Democracy and Technologyour testimonyDigital Due Process website

Google & Small Business Administration partner to share tips with businesses

Wednesday, May 5, 2010

Posted by John Hanke, Vice President of Product Management

websitevideo testimonials

Establish your online presence. One out of five searches on Google are related to local information. Massive numbers of consumers are using the Internet to search for everything from taekwondo classes on the south side of town to a trusted vet for the family pet. Small and large businesses can easily create a rich online presence using tools like Google Places and, for businesses that want to take the plunge and create a full-blown website, ready-made site templates and free hosting services like Google Sites make creating one painless and fast.

Use free marketing to reach customers. You can build a fan base for your business with free services like YouTube, Facebook and Twitter that will keep your customers in-the-know about new products and special promotions. These services are great "word of mouth" platforms that make it easy for a customer following your business to tell their friends about it.

Understand your customers. Online tools can make you smarter about your customers by analyzing the search terms they use to find you and the pages they visit on your site. This data can help you tune your offers and site to what's truly popular and can be used to help you select terms for online search advertising such as Google AdWords.

“Tools for Online Success” booklet

What people are telling the FTC about Google-AdMob

Tuesday, May 4, 2010

Posted by Paul Feng, Group Product Managerplanned acquisitiontold the FTCThe internet and mobile technology sectors right now are perhaps the most (or among the most) competitive and fast-moving industries EVER TO EXIST. The web and mobile spaces have remarkably low barriers to entry. [...] And we think Google’s AdMob acquisition will have little if any effect on the competitiveness of the mobile advertising market space.The crucial point here is 1) the marginal advertiser and the marginal developer, not the average or typical advertiser and developer, are who drive the competition, and there will always be a fight for them, especially because of the “long-tail” where lots of niche opportunities exist, and 2) the cost of switching ad networks in a mobile app is close to zero, and the cost of developing an ad network is not terribly high and easily bankrolled.he told themI didn’t believe competition would be affected adversely and that advertising prices were not likely to go up. Indeed, mobile CPM prices have been falling in mobile. In short I said, yes Google becomes more powerful and effective but the deal doesn’t stifle competition. The market is dynamic and highly competitive, I told the FTC.I’m no laissez-faire capitalist but I think the mobile ad market is both very young and highly dynamic. It’s evolving quickly and definitely very competitive. If the objective of anti-trust law is to protect competition in the market then it is simply unnecessary for the FTC to intervene at this stage by blocking the AdMob deal.

Ad Age: Google Wins Industry Support for AdMob Deal

eConsultancy: In case the FTC hasn't noticed, the mobile ad market is still anyone's game

Paid Content: Why the FTC Should Allow the Google-AdMob Merger

Wired: FTC Blocking of Google Mobile Ad Acquisition Would be Misguided

Motley Fool: Why the FTC Should Keep Its Hands Off Google

Tom Lenard, Technology Policy Institute: Google-AdMob: A Bad Precedent

Ryan Radia, Competitive Enterprise Institute: FTC Should Green Light Google-AdMob Deal

Silicon Alley Insider: The Real Reason Why the FTC Must Approve the Google-AdMob Deal Immediately

Update (5/5):askedTwo of these people said the FTC staff didn't appear to be taking into account other companies like Millennial Media Inc., Greystripe Inc. and Jumptap Inc., all of which operate in-application advertising networks. By a broader definition, the mobile advertising market also includes corporate behemoths such as Yahoo Inc. (YHOO) and Microsoft Corp. (MSFT), which serve ads displayed on mobile websites.[...]

Industry insiders and analysts said an FTC antitrust challenge would be problematic for a number of reasons. One industry source argued that it was a "flawed theory" to distinguish between ads that appear within mobile-phone applications and those displayed on mobile websites. This person said the mobile-advertising market is at such an early stage that it is impossible to predict which companies will emerge on top.

Michael Chang, chief executive at Greystripe, acknowledged that the combination of Google and AdMob would create a stronger rival, but he agreed that the market is too new and too dynamic to predict how it will evolve.

"It definitely creates a stronger competitor, but we're in the second inning and it's going to be a long game," said Chang.

Celebrating World Press Freedom Day

Monday, May 3, 2010

Posted by Dorothy Chou, Policy AnalystInternewsCommittee to Protect JournalistsrecognizingJohn Musa2010 Impunity IndexFreedom House2010 annual report on freedom of the pressDaniel Pearl Freedom of the Press Act

Public Policy Blog

Google Analytics: More choice for users

Google’s U.S. economic impact

Coming tomorrow...

Extending SSL to Google search

Working with AdMob to move mobile advertising forward

The 2010 class of Google Policy Fellows

WiFi data collection: an update

More Choice for Users: Unlisted Videos

Mobile app developers talk Google-AdMob

Our letter to data protection commissioners on privacy

Honoring those who give voice to the silenced

Happy half-birthday Dashboard! Six months in and 100,000 users a day

An important step toward updating ECPA

Google & Small Business Administration partner to share tips with businesses

What people are telling the FTC about Google-AdMob

Celebrating World Press Freedom Day

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