If Google got this deal, it will block all the other competition. For sure Google will not stop other companies to have similar services, but NO ONE will be able to do it like Google and their odds will be much fewer than Google. That's why the FTC is blocking the deal
Google should definitely be allowed the acquisition. Apple is launching its own ad platform and proposed fees are far higher than existing ones by other network owners. Doesn't this discriminatory pricing by Apple suggest that they feel that they have monopolistic control over the market than the other network operators ? Or it could merely be the characteristic of a nascent market where the players are still trying to determine optimum pricing.
I have no idea why the FTC is reviewing this at all.
A trust would not exist and cannot whether Google purchases AdMob or not. Google would need to buy every company like AdMob and then somehow, by magic I suppose, stop anyone else from entering the market while raising prices. This is an economic impossibility.
if the FTC blocks this it will only make it even harder for small startup companies to compete with the large corporations. Which is why the FTC is even investigating this in the first place. No small startup can afford to work with multiple companies to advertise across web, mobile and tv. Google is working to continue to provide the best cross platform advertised service too small and startup businesses as they always have at a price that levels the playing field.
Some of the data that shows why the proposed AdMob deal should be blocked can be seen at www.Appitalism.com/blog
ReplyDeleteTogether you'll have both sides of the case
Thanks for allowing comments
If Google got this deal, it will block all the other competition. For sure Google will not stop other companies to have similar services, but NO ONE will be able to do it like Google and their odds will be much fewer than Google. That's why the FTC is blocking the deal
ReplyDeleteGoogle should definitely be allowed the acquisition. Apple is launching its own ad platform and proposed fees are far higher than existing ones by other network owners.
ReplyDeleteDoesn't this discriminatory pricing by Apple suggest that they feel that they have monopolistic control over the market than the other network operators ?
Or it could merely be the characteristic of a nascent market where the players are still trying to determine optimum pricing.
I have no idea why the FTC is reviewing this at all.
ReplyDeleteA trust would not exist and cannot whether Google purchases AdMob or not. Google would need to buy every company like AdMob and then somehow, by magic I suppose, stop anyone else from entering the market while raising prices. This is an economic impossibility.
if the FTC blocks this it will only make it even harder for small startup companies to compete with the large corporations. Which is why the FTC is even investigating this in the first place. No small startup can afford to work with multiple companies to advertise across web, mobile and tv. Google is working to continue to provide the best cross platform advertised service too small and startup businesses as they always have at a price that levels the playing field.
ReplyDelete