Google Public Policy Blog: Report: How Google fights piracy

Report: How Google fights piracy

Tuesday, September 10, 2013

Posted by Fred von Lohmann, Legal Director, Copyright
How Google Fights Piracy

Better Legal Alternatives: The best way to fight piracy is with better, convenient, legal alternatives. On YouTube and Play, Google is committed to creating those compelling alternatives for users. Each time a music fan chooses YouTube or Play over an unauthorized source, for example, it’s a victory against piracy. And thousands of copyright owners now use Content ID on YouTube to elect to monetize user-generated content on YouTube, rather than take it down, resulting in hundreds of millions of dollars in royalties from Google each year.

Follow the Money: When it comes to rogue sites that specialize in online piracy, other anti-piracy strategies will have limited effect so long as there is money to be made by their operators. As a global leader in online advertising, Google is committed to rooting out and ejecting rogue sites from our advertising services, to ensure that they are not being misused to fund these sites. In 2012, we disabled ad serving to more than 46,000 sites for violating our copyright policies, the vast majority detected through our proactive efforts. We are also working with other leaders in the industry to craft best practices aimed at raising standards across the entire online advertising industry.

Removing Infringing Results from Search: When it comes to Search, Google is a leader in addressing the concerns of copyright owners, responding to more copyright removal notices, and faster, than ever before. During 2012, copyright owners and their agents sent us removal notices for more than 57 million web pages. Our turnaround time on those notices was, on average, less than 6 hours. That’s faster than we managed in 2011, despite a 15-fold increase in the volume of requests.

6 comments :

ruby | social successSeptember 10, 2013 at 6:21 PM
It is good to know that Google is raising standards against piracy and copyright infringement. Is there a contact info for us should we find that someone has infringed copyright?
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Toni ThompsonSeptember 11, 2013 at 8:03 PM
If you think someone has infringed your copyright, you can report it here: http://www.youtube.com/yt/copyright/copyright-complaint.html
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Report: How Google fights piracy

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