Posted by Susan Molinari, Vice President, Public Policy and Government Relations
With more than 30 trillion individual pages on the web, online piracy and counterfeit remains a challenge. Google takes that challenge seriously. Using cutting-edge technology like YouTube’s Content ID and innovative copyright removal tools for Web Search, we develop and deploy antipiracy solutions with the support of hundreds of Google employees. In addition to developing legitimate, innovative, and convenient content offerings (such as Google Play and YouTube, through which our partners together generate hundreds of millions of dollars), we continue to develop solutions to help fight piracy and counterfeit online. We think one of the most effective ways to do this is to cut off the money supply to rogue sites that specialize in piracy or counterfeiting. To that end, in 2012 we disabled ad serving to 46,000 sites for violating our policies on copyright infringing content and shut down more than 82,000 accounts for attempting to advertise counterfeit goods. Nearly 99% of our account suspensions were discovered through our own detection efforts and risk models.
The innovative removal tools for Web Search would be more relevant if the actual links were NOT shared with, and posted to, Chilling Effects. Right now, if you request a removal and it is approved, the very links you asked to be removed appear on Chilling Effects - promoting piracy by Google calling attention to them.
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