Posted by Susan Wojcicki, SVP, Advertising here ) -- put together by the White House, the Federal Trade Commission and the Digital Advertising Alliance (DAA) , which represents over 90 percent of all online advertising in the U.S -- to create a simpler, more unified approach to privacy on the web. Under this agreement, users will be able to exercise choice under the DAA Principles by setting what has been called a “Do Not Track” header straight from their browser. The DAA Principles, and therefore the header, cover some aspects of tailored advertising. But, for example, if users have requested personalization (such as by signing up for particular services) or visit websites that use “first party” cookies to personalize the overall experience (for example a news website recommending articles to its readers, or a video site remembering your volume preferences), then browsers will not break that experience. In addition, today’s agreement supports continued innovation and competition on the web, as well as important, basic web functionality -- such as malware, spam and fraud detection.
I'm glad you've made it clear that the "Do Not Track" should not affect the first-party data captured by company websites. That data is crucial to businesses, and preventing its capture could significantly harm the effectiveness of online marketing for those businesses.
ReplyDelete