Posted by Pablo Chavez, Managing Policy Counsel House Committee on Energy and Commerce will hold a joint hearing this morning about online advertising. The focus of the hearing will be on industry practices and consumer expectations for advertising that's tailored to users' online activities, also commonly known as "behavioral advertising." Google Deputy General Counsel Nicole Wong will be testifying about our advertising products and our commitment to protecting the privacy of our users.launched in March in beta for our our AdSense partner sites and YouTube. Interest-based advertising uses information about the web pages people visit to make the online ads they see more relevant. Relevant advertising, in turn, has fueled the content, products and services available on the Internet today.Ads Preferences Manager (which lets users view, add and remove the categories that are used to show them interest-based ads), and the choice to opt out of interest-based ads altogether.Nicole's complete testimony and you can watch a video about how interest-based advertising works on the Google Privacy Channel on YouTube :UPDATE (6/19) Check out the video of Nicole's oral testimony below.
Dear Mr. Chavez,
ReplyDeleteI would like to get in touch with Ms. Wong and invite her to speak at my law school. However, I am having difficulty finding her contact information. Would it be possible to put me in touch with her? My email address is michael dot sander at gmail dot com.
Best,