I would add to the discussion on security and privacy, that companies need to ensure users that they can retain the rights to their data not the companies themselves. This has been a primary concern of the faculty at the university that I work for. Users need to know when they still own the data, or if they are giving up rights to their data by using the cloud computing service. It's not just about privacy and security, it's about data ownership too.
once you let someone else manage your data you lose something very critical: control. I have serious misgivings about cloud computing. Robert Carl Parisien Natick
While I can see considerable advantages to cloud computing, I cannot avoid concluding that individual intellectual freedom is generally strengthened when information cannot, even theoretically, be controlled or manipulated by one or more significant economic, social or political actors. Efficiency is not the only objective to retain firmly in our sights if we wish to construct a better future for individuals.
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