Posted by Adam Kovacevich, Senior Manager, Global Communications and Public Affairs

For those of you in D.C., we hope you'll join us this Friday for our next Google D.C. Talk with author Jeff Jarvis.

In his new book What Would Google Do?, Jeff reverse-engineers Google to discern its core practices, strategies and attitudes. Among his recommendations: make mistakes well, manage abundance, trust the people, and be transparent.

Ultimately, the book isn't really about Google, though. It's a candid assessment of where today’s companies are failing as well as a survival guide for succeeding – in fields as diverse as automobiles, power plants, media companies, and health care.

Google's Bob Boorstin will be talking with Jeff about the book -- and Jeff will be taking questions from you too. We hope you can make it.

Google D.C. Talks presents
A Conversation with Jeff Jarvis, What Would Google Do?
Friday, April 3, 2009
10:00 AM - 11:00 AM ET
Google DC
1101 New York Avenue NW
2nd Floor
Entrance on Eye Street
Washington, DC