Posted by Dan Reicher, Director, Climate Change and Energy Initiatives, and Jeffery Greenblatt, Climate and Energy Technology Manager, Google.org (Cross-posted from the Official Google Blog ) Our analysis , led by Jeffery Greenblatt, suggests a potential path to weaning the U.S. off of coal and oil for electricity generation by 2030 (with some remaining use of natural gas as well as nuclear), and cutting oil use for cars by 40%. Al Gore has issued a challenge that is even more ambitious, getting us to carbon-free electricity even sooner. We hope the American public pushes our leaders to embrace it. T. Boone Pickens has weighed in with an interesting plan of his own to massively deploy wind energy, among other things. Other plans have also been developed in recent years that merit attention.Clean Energy 2030 proposal is to stimulate debate and we invite you to take a look and comment - or offer an alternative approach if you disagree. With a new Administration and Congress - and multiple energy-related imperatives - this is an opportune, perhaps unprecedented, moment to move from plan to action.(1) Reduce demand by doing more with less designed our own data centers to run more efficiently , and we believe they are the most efficient in the world. On a smaller scale, personal computers can also become much more efficient. A typical desktop PC wastes nearly half the power it consumes. Last year, Bill Weihl, our Green Energy Czar, worked with industry partners to create the Climate Savers Computing Initiative to raise energy efficiency standards for personal computers and servers. If we meet our goals, these standards will cut energy consumption by the equivalent of 10-20 coal-fired power plants by 2010.(2) Develop renewable energy that is cheaper than coal (RE<C) Google has invested over $45 million in startup companies with breakthrough wind, solar and geothermal technologies through our Renewable Energy Cheaper than Coal (RE<C ) initiative, but that is a drop when we need a flood. We need to unleash massive private investment in clean energy. The government can have a big impact here as well. We must dramatically increase federal R&D and enact measures supporting the rapid deployment and scaling of clean technologies such as long-term tax support and a national renewable energy standard. Tax credits for wind and solar have lapsed several times in the last 20 years, starving these nascent industries of the capital they need to truly enter the mainstream.RE<C equation. Progress will be accelerated when the price of carbon reflects its true costs to society. Putting a price on carbon through cap-and-trade or a carbon tax would help address this.(3) Electrify transportation and re-invent our electric grid RechargeIT program . The converted Prius plug-ins get over 90 MPG , and the Escapes close to 50 MPG. However to successfully put millions of plug-in cars on the road and and fuel them with green electricity, we need a smart grid that manages when we charge and how we're billed. A smart grid could also provide for the two-way flow of electricity, as well as large-scale integration of intermittent solar and wind energy. Much of the technology in our current electrical grid was developed in the 60s and is wasteful and not very smart. We are partnering with GE to help accelerate the development of the smart grid and support building new transmission lines to harness our nation's vast renewable energy resources.
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