"Google doesn't set advertising prices -- advertisers do."I disagree. Just the other day I entered a bunch of band names into Google. Just to show my add on a term like "Bright Eyes", Google estimated the required bid to be $65. I was shocked when nobody else was bidding on any of these terms. This is just one case where Google implicitly set ad prices. Hal Varian, you are freaking awesome. Read your econ books all through college. You are the best!
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