Posted by Omid Kordestani, Senior VP, Global Sales and Business Development (Cross-posted from the Official Google Blog ) we announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online. Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts. Publishers currently in the Yahoo! Publisher Network will benefit from Google's advertising technology, potentially increasing the revenue they earn from their sites. Advertisers will have new ways to reach their target customers online more efficiently. This is not a merger. Rather, we are merely providing access to our advertising technology to Yahoo! through our AdSense program. This does not remove a competitor from the playing field. Yahoo! will remain in the business of search and content advertising, which gives the company a continued incentive to keep improving and innovating. Even during this agreement, Yahoo! can use our technology as much or as little as it chooses. This does not prevent Yahoo! from making similar arrangements with others. This arrangement is not exclusive, meaning that Yahoo! could enter into similar arrangements with other companies. This does not increase Google's share of search traffic. Yahoo! will continue to run its own search engine and advertising programs, and the agreement will not increase Google's share of search traffic. This does not let Google raise prices for advertisers. Google does not set the prices manually for ads ; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search advertising and have no intention of changing that.
will there be cross-platform click-2-call possibilities via IM?
ReplyDeleteRoy Fang
LOL WE'RE TOTALLY NOT GOING TO BE A PACK OF PRICE-FIXING MONOPOLISTS. NO, NOT HERE. WE'RE THE GOOD GUYS. REMEMBER GOOGLE=GOOD AND MICROSOFT=BAD.
ReplyDeleteREMEMBER WHEN WE TRIED TO KILL WIKIPEDIA SO WE COULD LAUNCH OUR OWN VERSION OF IT THAT INCLUDED ADSENSE?
IT'S BECAUSE THOSE EVIL SOCIALISTS AT WIKIPEDIA WON'T EXPOSE YOU TO OUR HELPFUL ADSENSE UNITS SO WE HAD TO STEP IN AND MAKE THINGS RIGHT.
AFTER ALL YOU MIGHT MISS OUT ON GREAT DEALS FOR GENERIC LEVITRA SUBSTITUTES FROM RUSSIA WHEN YOU'RE TRYING TO READ AN ARTICLE ABOUT DOSTOEVSKY! WOULDN'T THAT BE A SHAME? THANK GOD GOOGLE STEPPED IN TO SAVE THE DAY WITH GOOGLE KNOL!
YAY FOR GOOGLE!!!11!