If Google was so sincerely worried about click fraud, you would NOT have waited until SearchEnginesWeb insisted that you remove the entire clickable colored area in the sponsor links - to finally do soREALLY sophisticated click fraud technology allows for the 'Spoofing' of that referral dataSome use various proxies - including online proxies - to cover their click fraud tracksSome companies act as outsourcees of clicks - meaning they have many different PCs with different resolutions and many different spoofed proxies to cover their tracksClick fraud is a much bigger problem than Google or Yahoo or MSN are acknowledging.Those who have had #1 or #2 rankings for reasonably competitive search terms on the organic SERPs and purchased Sponsor links for those SAME terms, can attest to the dramatic difference in traffic as well as the amount of time spent on the site by each visitor.None of the top search engines really care about click fraud until it becomes an embarrassing controversy. Their Ad departments look only at the revenue that is generated from their PPCs and try to convince their board of directors that their technologies are so profitable.
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