Public Policy Blog

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Using data to help prevent fraud

Tuesday, March 18, 2008
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Labels: Privacy , Public Policy Blog

2 comments :

  1. http://search-engines-web.com/March 19, 2008 at 12:58 AM

    If Google was so sincerely worried about click fraud, you would NOT have waited until SearchEnginesWeb insisted that you remove the entire clickable colored area in the sponsor links - to finally do so

    REALLY sophisticated click fraud technology allows for the 'Spoofing' of that referral data

    Some use various proxies - including online proxies - to cover their click fraud tracks

    Some companies act as outsourcees of clicks - meaning they have many different PCs with different resolutions and many different spoofed proxies to cover their tracks

    Click fraud is a much bigger problem than Google or Yahoo or MSN are acknowledging.

    Those who have had #1 or #2 rankings for reasonably competitive search terms on the organic SERPs and purchased Sponsor links for those SAME terms, can attest to the dramatic difference in traffic as well as the amount of time spent on the site by each visitor.

    None of the top search engines really care about click fraud until it becomes an embarrassing controversy. Their Ad departments look only at the revenue that is generated from their PPCs and try to convince their board of directors that their technologies are so profitable.

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  2. Investigacion de PersonasJune 19, 2008 at 5:09 AM

    The best way To prevent fraud is to research
    about the people you want to make any deal,
    buy or sell a property, car or business.

    People that works in private investigations
    help me to locate a missing person,
    and they use a Free service called ArchiveNational.Com
    that search in a database with millions of public records
    to locate the address, city, state and phone numbers.

    Prevent Frauds and find persons in:



    http://ArchiveNational.Com

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