Public Policy Blog

Updates on technology policy issues

Comparative keyword ads OK in Utah

Friday, March 7, 2008
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Labels: Intellectual Property , Public Policy Blog , State Issues

4 comments :

  1. AnonymousMarch 7, 2008 at 5:55 PM

    It's nice to know I'm not breaking the law anymore..

    You can't regulate the Internet at the state level - it just doesn't work.

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  2. PhilMarch 24, 2008 at 5:51 AM

    As a ppc advertisers I am concerned by Google`s and other SE`s approaches to trademark policy.

    Conversely to USA. The UK allows trademarked keywords to be protected in paid search.

    As an advertisers who manages ppc campaigns for manufacturers & retailers in both UK & USA - I would like to see search keyword trademark protection adopted in USA, as it is has been in the UK.

    I frequently see competitors bidding on our trademarked company name in the USA. This inflates the price of clicks, causes brand confusion for customers and infuriates the client.

    Secondly, I would like to see trademarks expanded from exact match ...to... exact & phrase. So for example "sainsburys" is protected but "sainsburys food" is currently not.

    Phil.

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  3. UnknownJune 27, 2008 at 3:34 PM

    RE: UK

    Not any more Phil - :-)

    These companies now have a level of accountability they need to live up to - no longer can they get away with sloppy marketing.

    It's a major win for the people and a major loss for the fat pigs who've controlled the flow of communication. It's a new world, where people are going to get the truth and REAL capitalism can thrive.

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  4. luckyAugust 21, 2008 at 5:06 AM

    As we wrote at the time, this law ran counter to the precedent of federal trademark law, which has consistently upheld comparative.
    ================================
    jee

    Utah Drug Treatment

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