It's nice to know I'm not breaking the law anymore..You can't regulate the Internet at the state level - it just doesn't work.
As a ppc advertisers I am concerned by Google`s and other SE`s approaches to trademark policy.Conversely to USA. The UK allows trademarked keywords to be protected in paid search.As an advertisers who manages ppc campaigns for manufacturers & retailers in both UK & USA - I would like to see search keyword trademark protection adopted in USA, as it is has been in the UK.I frequently see competitors bidding on our trademarked company name in the USA. This inflates the price of clicks, causes brand confusion for customers and infuriates the client. Secondly, I would like to see trademarks expanded from exact match ...to... exact & phrase. So for example "sainsburys" is protected but "sainsburys food" is currently not.Phil.
RE: UKNot any more Phil - :-)These companies now have a level of accountability they need to live up to - no longer can they get away with sloppy marketing.It's a major win for the people and a major loss for the fat pigs who've controlled the flow of communication. It's a new world, where people are going to get the truth and REAL capitalism can thrive.
As we wrote at the time, this law ran counter to the precedent of federal trademark law, which has consistently upheld comparative.================================jeeUtah Drug Treatment
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