This essay is over 2,200 words, yet the word "privacy" doesn't appear once. Given the significant privacy concerns that surround this merger, I was hoping you would at least acknowledge the issue (let alone address it head on). Is an official response on the privacy concerns planned?
First let me say that I agree with EFF that it is noteworthy that Google intensified its efforts to publicly justify its policies and strategies on this blog. Michael Zimmer has a good point though. I hope Google will correct this blind spot in its explanation. I would like to add a related question. You wrote: “We believe DoubleClick can help Google deliver better, more relevant display ads, which improves the online experience of consumers.”. Google’s success is for an important part based on its excellent performance in spheres of use of the web that are non-commercial, think for instance of students and journalists. How do the benefits of the merger, which can only be indirect (Google could maybe invest more money in making organic search for them even better), weigh up against the fact that they could see their surfing and search behaviour being profiled even more?
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