Google Public Policy Blog: July 2016

Privacy for the Next Billion Users

Monday, July 18, 2016

Posted by Richard Salgado, Legal Director, Law Enforcement and Information Security

We have updated our Transparency Report on government requests for user data with information for the second half of 2015 (July – December). Google is proud to have led the charge on publishing these reports, helping shed light on government surveillance laws and practices across the world.

We’re pleased with some of the improvements we’ve seen in surveillance laws. The European Commission and the United States recently agreed on the Privacy Shield agreement, which includes new undertakings covering procedural protections for surveillance efforts. Earlier this year, President Obama signed the Judicial Redress Act into law, which Google strongly supported. The law creates a process for extending procedural protections under the Privacy Act of 1974 to non-U.S. persons. This shift helps address concerns about the ability of non-U.S. persons to redress grievances concerning data collected and stored by the U.S. government under U.S. law. Indeed, the distinctions that U.S. privacy and surveillance laws make between U.S. and non-U.S. persons are increasingly obsolete in a world where communications primarily take place over a global medium: the Internet.

There are other important steps that the U.S. can take to ensure that the privacy interests of non-U.S. persons are addressed as policymakers consider government surveillance issues. We helped create the Reform Government Surveillance coalition to encourage Congress and the executive branch to take steps to modernize U.S. surveillance laws, further protect the privacy and data security rights of all users, including those outside the US and those not of US nationality, and improve diplomatic processes to promote a robust, principled, and transparent framework for legitimate cross-border investigations.

Google looks forward to working on the future rules and standards in countries around the world that, like the Judicial Redress Act, respect the rights of users wherever they may be.

American Democracy on Google Arts & Culture

Wednesday, July 13, 2016

Posted by Susan Molinari, Vice President for Public Policy, Americas

Information is powerful, and historical and cultural information can help us understand the world around us today. That’s why we built Google Arts & Culture—to put the world’s cultural treasures at anyone’s fingertips, and to help museums and other organizations share more of their diverse heritage with the world. So far we’ve partnered with more than 1,100 institutions to share 400,000+ artworks and 5 million photos, videos, manuscripts, and other documents of art, culture and history.

Today, ahead of the Republican and Democratic national conventions, we’re putting that platform to work sharing documents and artifacts in a new collection: American Democracy.

The American Democracy collection allows anyone with an internet connection to explore more than 70 exhibits and 2,500+ artifacts from 45 institutions across the United States—including the Constitutional Rights Foundation in Los Angeles, Thomas Jefferson’s home Monticello, and 8 different Presidential Libraries. The exhibition is open for all at g.co/AmericanDemocracy and through the Google Arts & Culture mobile app for iOS and Android.

Witness the election of 1800, following George Washington’s presidency, in which Federalists and Democratic-Republicans fought over the issue of more government or less—a debate we still have today.

ABOVE: Think Before You Vote Republican Party advertisement informing Michigan voters why they should re-elect Abraham Lincoln as president over George McClellan. From the collection of President Lincoln’s Cottage

Revisit the 1860 election, when a four-way battle culminated in Abraham Lincoln’s ascension to the office of the president.

ABOVE: August 1964, Supporters of the Freedom Democratic Party outside the Democratic National Convention hold up signs bearing the likenesses of 3 slain civil rights workers (L-R) Andrew Goodman, James Chaney & Michael Schwerner. Photo by Ralph Crane via the LIFE Photo Collection

Explore exhibits that offer a view into the legacy of the fight for equal civil rights—well worth remembering and celebrating given the events of today. Relive the history of women in presidential elections and of women in the fight for civil rights thanks to the National Museum of Women’s History, or examine the violent and chaotic Democratic National Convention of 1968 in Chicago in an exhibit from the Chicago History Museum.

And experience conventions from the past, as told by members of the press who were actually there, in the Archive of American Television’s Stories from National Political Conventions. Or view never-before-seen pictures of President Richard Nixon addressing the crowd at the Republican National Convention of 1972, photographed by renowned photographer Ollie Atkins and the White House Photo Office.

Knowledge of the past helps us understand the impact of our choices on the future. Every few years, American citizens are challenged with the question of how they want to be governed and to what end. With the American Democracy collection on Google Arts & Culture, we hope to make the history of those choices, and their outcomes, available to all.

Continuing to Create Value While Fighting Piracy: An Update

Wednesday, July 13, 2016

Posted by Katie Oyama, Senior Policy Counsel, Google

The internet continues to be a boon for creators, their communities, and the content industry. At Google, we are committed to helping these industries flourish online. Today, Google’s services provide content for people all around the world and generate significant revenue for rightsholders. YouTube alone has now generated over $2 billion to rightsholders by monetizing user-uploaded content through Content ID, its industry-leading rights management system.

We take protecting creativity online seriously, and we’re doing more to help battle copyright-infringing activity than ever before. Today, we are releasing an update to our "How Google Fights Piracy" report, which explains the robust programs, policies, and technologies we have put in place to combat piracy online.

Here are a few highlights from those ongoing efforts:

Leading the industry in finding copyright solutions that work: We go above and beyond the requirements of the law to lead the industry in finding solutions that work. Content ID is a great example of this. Content ID goes beyond a simple "notice-and-takedown" system to provide a set of automated tools that empowers rightsholders to automatically claim their content and choose whether to track, block or monetize it on YouTube. Content ID is a highly effective solution, and today over 98% of copyright management on YouTube takes place through Content ID, with only 2% being handled through copyright removal notices.

Providing new revenue streams for media industries and content owners: Content ID has also created a robust new revenue stream for the content industry. YouTube has paid out over $2 billion to rightsholders who have monetized their content through Content ID since it first launched. In fact, today well over 90% of all Content ID claims across the platform result in monetization. The music industry chooses to monetize more than 95% of their claims, opting to leave the content up on the platform - half of the music industry's YouTube revenue comes from fan content claimed via Content ID. Thanks to Content ID, YouTube is also the only platform that gives partners an automated way to directly monetize background/incidental use and covers.

Connecting fans to better legitimate alternatives: The best way to battle piracy is with better, more convenient, legitimate alternatives. And Google is all-in when it comes to partnering with the content industry to build and enable those alternatives. Through YouTube and Google Play, Google is in the business of helping users legitimately discover, purchase, and enjoy music, movies, books, magazines, and apps. Thanks to these platforms, Google Play has paid out more than $7 billion to developers, while YouTube has paid out more than $3 billion to the music industry. Today, Google Play also makes music available in 62 countries, movies in 105 countries, and books in 75 countries.

Solving for Search: Thanks to the efforts of Google’s engineers, the vast majority of media-related queries that users submit every day return results that include only links to legitimate sites. For any problematic links that may appear for rarer “long-tail” queries, our systems for processing copyright removal notices handle millions of URLs each day, in less than 6 hours on average. And when we get a large number of valid notices for a site, our search ranking algorithms demote that site in future search results.

Following the money: Rogue sites that specialize in online piracy are commercial ventures, which means that one effective way to combat them is to cut off their money supply. As a global leader in online advertising, Google is committed to rooting out and ejecting rogue sites from our advertising services. Since 2012, Google has blacklisted more than 91,000 sites from AdSense for violating our policies against copyright infringement, the vast majority caught by AdSense’s own proactive screens. We have also been working with other advertising leaders to craft best practices aimed at raising standards across the entire online advertising industry, including in the U.S., U.K., France, Italy, and Asia.

Protecting and fostering creativity online is a priority for Google. We remain committed to investing in efforts to address copyright infringement online, collaborating with rightsholders and protecting the interests of our users.

Global Network Initiative Releases 2015 Assessment Report

Thursday, July 7, 2016

Posted by Lewis Segall, Senior Counsel, Ethics and Compliance and Alex Walden, Counsel, Free Expression and Human Rights

Google is proud to be a founding member of the Global Network Initiative (GNI), a multi-stakeholder initiative that brings together ICT companies with civil society organizations, investors, and academics to define a shared approach to freedom of expression and privacy online. The GNI provides a framework for company operations, rooted in international standards; promotes accountability of ICT sector companies through independent assessment; enables multi-stakeholder policy engagement; and creates shared learning opportunities across stakeholder boundaries.

As part of our commitment to GNI, outside assessors conduct periodic reviews of how we’re doing against GNI’s Principles on Freedom of Expression and Privacy. In 2013, GNI conducted the inaugural round of assessments of the GNI member companies.

Today, GNI released the second round of assessments. We’re pleased that the board determined Google is compliant with the GNI framework and affirmed our ongoing efforts to protect freedom of expression and privacy online. The assessment is an important tool for companies, NGOs, academics, and others working together to review how companies address risks to privacy and free expression. We look forward to continuing to work within GNI to improve the GNI assessment process as it evolves.

Google is deeply committed to our responsibility to respect and protect the freedom of expression and privacy rights of our users. We value our partnership with GNI on the pressing issues in our sector, for example: reforming the global mutual legal assistance (MLAT) regime; developing new international frameworks for cross-border data requests; and establishing principles to help governments and companies address extremist or terrorist content online.

For more information on Google’s efforts, visit our Transparency Report.

Public Policy Blog

Privacy for the Next Billion Users

American Democracy on Google Arts & Culture

Continuing to Create Value While Fighting Piracy: An Update

Global Network Initiative Releases 2015 Assessment Report

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