Public Policy Blog
Updates on technology policy issues
Ultra high-speed broadband is coming to Kansas City, Kansas
Thursday, March 31, 2011
Posted by Milo Medin, Vice President, Access Services
(Cross-posted from the
Official Google Blog
)
As part of our overall goal to make the web better for users, last year we
announced
a new project: to provide a community with Internet access more than 100 times faster than what most Americans have today. The response was overwhelming—nearly 1,100 cities felt the
need for speed
—and we were thrilled by the enthusiasm we saw across the country for better and faster web connections. Thank you to every community and individual that submitted a response, joined a rally, starred in a YouTube video or otherwise participated.
After a careful review, today we’re very happy to announce that we will build our ultra high-speed network in
Kansas City, Kansas
. We’ve signed a development agreement with the city, and we’ll be working closely with local organizations, businesses and universities to bring a next-generation web experience to the community.
Later this morning we'll join Mayor Reardon at Wyandotte High School in Kansas City, Kansas, for an event we’ll carry live on the
Google YouTube channel
—be sure to tune in at 10am PDT to watch.
In selecting a city, our goal was to find a location where we could build efficiently, make an impact on the community and develop relationships with local government and community organizations. We’ve found this in Kansas City. We’ll be working closely with local organizations including the
Kauffman Foundation
,
KCNext
and the
University of Kansas Medical Center
to help develop the gigabit applications of the future.
Pending approval from the city’s Board of Commissioners, we plan to offer service beginning in 2012. We’ll also be looking closely at ways to bring ultra high-speed Internet to other cities across the country.
Over the past decade, the jump from dial-up to broadband has led to streaming online
video
, digital music sales,
video conferencing
over the web and countless other innovations that have transformed communication and commerce. We can’t wait to see what new products and services will emerge as Kansas City moves from traditional broadband to ultra high-speed fiber optic connections.
Now it’s time to get to work.
Update
4:15PM
: We’ve heard from some communities that they’re disappointed not to have been selected for our initial build. So just to reiterate what I've said many times in interviews: we're so thrilled by the interest we've generated—today is the start, not the end the project. And over the coming months, we'll be talking to other interested cities about the possibility of us bringing ultra high-speed broadband to their communities.
New imagery of Japan after the earthquake
Wednesday, March 30, 2011
Posted by Keiichi Kawai, Senior Product Manager, on behalf of Google Japan and international Crisis Response teams
(Cross-posted from the
Lat Long Blog
)
It’s now the third week after the devastating 9.0-magnitude earthquake that struck northeastern Japan. Aid organizations have been hard at work and cities are starting to show signs of recovery, but the damage is beyond imagination and there are still thousands of people at shelters grappling with daily challenges. As a native of Sendai city, I’m still speechless seeing the destruction and damage that has been done to the places I love and care about.
We’ve been looking for ways we can assist in the relief efforts using Google’s map-related tools. A few days after the quake, we published
updated satellite imagery
of northeast Japan in Google Maps and Google Earth, which illustrated the massive scale of devastation in the affected areas.
Today, we’ve published imagery of the Sendai region at even higher resolution, which we collected on Sunday and Monday. The new Sendai imagery, along with satellite imagery from throughout the area, is now live in the base imagery layer of Google Earth and will soon be visible in Google Maps. We hope to continue collecting updated images and publishing them as soon as they are ready.
We hope our effort to deliver up-to-date imagery provides the relief organizations and volunteers working around the clock with the data they need to better understand the current conditions on the ground. We also hope these tools help our millions of users—both those in Japan and those closely watching and sending their support from all over the globe—to find useful information about the affected areas.
A riverside neighborhood in Sendai from our newly released imagery
Broadband data maps, brought to you by M-Lab
Tuesday, March 22, 2011
Posted by Tiziana Refice, Network Researcher, and Meredith Whittaker, Program Manager
In 2009 we helped a group of researchers and industry partners
launch
Measurement Lab
(M-Lab), an open platform for broadband measurement tools. Over the past two years, M-Lab has grown significantly – more than 300 terabytes of data from over half a billion tests are now publicly available.
M-Lab tools help an individual understand the performance of one’s own broadband connection, but making sense of that much data in the aggregate is more complicated. That’s why we’re happy to announce that, working with M-Lab, we have developed a set of maps to help investigate such a huge dataset using
Google’s Public Data Explorer
.
The visualizations show measured median upload and download speeds as measured by M-Lab tools across the United States, Europe, and Australia, and you can drill down to city-level aggregates. You can also view to what extent speeds are limited by problems with users’ network connections or with their computers (or other devices).
The maps are built entirely on open data collected by
Network Diagnostic Tool
(NDT), an
open source
tool developed by
Internet2
and widely deployed. The platform, the tool, and the data are all open – which means the Internet community can vet the measurement methodology, perform independent analysis of the same data, and build their own visualizations. In fact, the M-Lab data provide much more information that what’s presented in these visualizations, and we hope that our effort will help drive future research in this area.
On Wednesday, the
Open Technology Initiative
will be hosting a
panel discussion on M-Lab
in Washington, D.C. In a keynote, Vint Cerf will explain how M-Lab is helping analyze broadband performance and promote good science. For those who can’t attend in person, the event will be
live-streamed via the web
, starting at 10:30am, EST.
Update (3/23/11):
Check out video of the event, below.
More resources for those affected by the Japan earthquake and tsunami
Thursday, March 17, 2011
Posted by Nobu Makida, Product Manager, on behalf of the Google Japan and international Crisis Response teams
(Cross-posted from the
Official Google.org Blog
.)
Like the rest of the world, we’ve been transfixed by the images and news coming out of the northeastern part of Japan over the past six days. Our hearts go out to those who have been affected by this devastation and we’re deeply grateful to those who are working to keep us safe. In the meantime, Googlers in Japan and elsewhere around the world have been working around the clock to try and help improve the flow of information. Here are some of the recent developments we’ve been working on:
Centralized information
Our
Crisis Response page
—now in Japanese, English, Chinese and Korean—organizes all of Google’s efforts, with links to valuable resources such as emergency hotlines, Person Finder, blackout schedules, maps and links to relief organizations receiving donations.
Ninety-three percent
of mobile users in Japan don’t have top-of-the-line smartphones, so we’ve recently
optimized this Crisis Response page
to make it more readable for a wider range of devices. You can also access that version by scanning this QR code:
Person Finder
Within the first two hours of the earthquake, we launched
Person Finder
so people can enter the names of those they’re looking for or have found. You can now also search by
entering mobile phone numbers
to see if they match any listings. And as with the Crisis Response page, Person Finder has also been
optimized for those without smartphones
. There are currently more than 250,000 records in the database (including names shared with us by NHK, the national broadcaster in Japan) and we’ve heard
several reports
of people who have found their loved ones safe.
To help the many people in shelters get word of their whereabouts to loved ones, we’re also asking people in shelters to take photos of the handwritten lists of names of current residents and
email them to us
. Those photos are automatically uploaded to a public
Picasa Web Album
. We use scanning technology to help us manually add these names to Person Finder; but it’s a big job that can’t be done automatically by computers alone, so
we welcome volunteers
with Japanese language skills who want to help out.
Satellite images
We’re also working with our satellite partners GeoEye and DigitalGlobe to provide frequent updates to our imagery of the hardest-hit areas to first responders as well as the general public. You can view this imagery in this
Google Earth KML
, browse it
online through Google Maps
or look through our
Picasa album
of before-and-after images of such places as
Minamisanriku
and
Kesennuma
.
Mapping
You can follow developments on the ground by looking at several maps that track changing developments. We’ve
mapped rolling blackouts
for areas that are affected by power outages. With data given to us by Honda, you can now see which roads have been recently passable on
this map
or this user-made
Google Earth mashup
with new satellite imagery. We’re also constantly updating a master map (in
Japanese
and
English
) with other data such as epicenter locations and evacuation shelters. And with information from the newspaper Mainichi, we’ve published a
partial list of shelters
.
Translation
Use
Google Translate
for Japanese and 56 other languages. You can paste in any text, or enter the address of any web page for automatic translation. We also just released an early experimental version of
Google Translate for Android
to help non-Japanese speakers in affected areas.
Donations
Visit our
Crisis Response resource page
to find opportunities to donate. When you donate to Japan relief efforts through Google Checkout, we absorb processing fees—so 100% of your money goes to the organizations. Google has also donated $250,000 to help the people of Japan recover.
To keep up with the latest developments on our efforts in Japan, follow
@googlejapan
(tweets are mostly in Japanese) or
@earthoutreach
(for our mapping and imagery efforts) on Twitter.
You’re changing the world. We want to help.
Wednesday, March 16, 2011
Posted by Alfred Spector, VP of Research and Special Initiatives
(Cross-posted from the
Official Google Blog
.)
One of the greatest things about my job is hearing how terrific organizations are using technology to help their cause. Today I've had a chance to talk with Direct Relief International
who raised more than $1 million
using Google AdWords, Samasource
who saved tens of thousands of dollars
using Google Apps and the Natural Resource Defense Council
who earned 100,000 views
from one video on their YouTube channel with no paid advertising. Listening to these stories and several like them, we realized that we had an opportunity to greatly increase the number of nonprofits we could assist. With today’s launch of the
Google for Nonprofits
program, which provides exclusive
product offerings
and
enhanced online resources
, we’ll be able to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.
If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a
one-stop shop application process
. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on
Google AdWords
to reach more donors, free or discounted
Google Apps
to cut IT costs and operate more efficiently, and premium features for
YouTube
and
our mapping technologies
to raise awareness of your cause. We’ve also developed other online resources such as
educational videos
,
case studies
and better ways for you
to connect
with other nonprofits.
Over time, we’ve learned that many nonprofits require hands-on assistance to optimize the use of Google tools. So we’re also introducing the
Google for Nonprofits Marketplace
, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces—like
AdWords Authorized Resellers
,
Analytics Certified Partners
,
Google Apps Marketplace
and the
Google Earth Outreach Developer Marketplace
.
We’re inspired and humbled by the amazing ways
nonprofits make positive changes
to our world and look forward to supporting their work. If you work for a nonprofit,
apply today
to see how Google can help your organization grow and expand your impact.
Keeping counterfeits out of ads
Tuesday, March 15, 2011
Posted by Kent Walker, Senior Vice President and General Counsel, Google
(Cross-posted from the
Google European Public Policy Blog
.)
Thanks to the Internet, it’s never been easier to start a business and reach a huge audience, at an incredible scale. Unfortunately, some people misuse legitimate online services to try to market counterfeit goods. Of course, this isn’t a problem unique to the online world, but as the Web has grown, so have attempts to sell counterfeits online.
With over one million advertisers using AdWords in over 190 countries, how do we weed out the bad actors who violate our
clear policies
against advertising counterfeits? In the last six months of 2010 alone, we shut down approximately 50,000 AdWords accounts for attempting to advertise counterfeit goods. But there’s no silver bullet here. Instead, it’s a cat-and-mouse game, where we are constantly working to improve our practices and tune our systems to keep out the bad guys.
That’s why today we’re announcing three improvements designed to further improve our collaboration with brand owners to address the problem and prevent counterfeiters from abusing our services:
We’ll act on reliable AdWords counterfeit complaints within 24 hours.
In 2009, we announced a
new complaint form
to make it fast and easy for brand owners to notify us of misuse. For brand owners who use this form responsibly, we’ll reduce our average response time to 24 hours or less.
We will improve our AdSense anti-counterfeit reviews.
We have always
prohibited
our AdSense partners from placing Google ads on sites that include or link to sales of counterfeit goods. We will work more closely with brand owners to identify infringers and, when appropriate, expel them from the AdSense programme.
We’ve introduced a
new help center page
for reporting counterfeits.
That way, we aim to make it easier for users and brand owners to find forms to report abuse.
These steps are our ways of facilitating co-operation with brand owners, which is absolutely essential in tackling the sale of counterfeits online. AdWords is just a conduit between advertisers and consumers and we can’t know whether any particular item out of the millions advertised is counterfeit or not.
Of course, we do more than simply respond to brand owners’ removal requests. We use their feedback to help us tune a set of sophisticated automated tools, which analyze thousands of signals along every step of the advertising process and help prevent bad ads from ever seeing the light of day. We devote significant engineering and machine resources in order to prevent violations of ads policies, including counterfeiting.
In fact, we invested over $60 million last year alone, and, in the last 6 months of 2010, more than 95% of accounts removed for counterfeits came down based on our own detection efforts. No system is perfect, but brand owner feedback has helped us improve over time – as our system gets more data about ads it has misclassified before, it gets better at counteracting new ways that bad guys try to cloak their behavior.
While our systems get better over time, counterfeiting remains a complex challenge, and we keep investing in anti-counterfeiting measures. After all, a Google user duped by a fake is far less likely to click on another Google ad in the future. Ads for counterfeits aren't just bad for the real brand holder – they're bad for users who can end up unknowingly buying sub-standard products, and they're bad for Google too.
Tunisian bloggers win annual Net freedom award
Monday, March 14, 2011
Posted by William Echikson, Head of Free Expression, Europe, Middle East and Africa
(Cross-posted from the
Google European Public Policy Blog
.)
Last week we blogged about the
annual 2011 Reporters Without Borders Netizen Prize
, which recognizes bloggers or Internet activists who defend freedom of expression on the Net. This year’s prize went to
Nawaat
, a group of Tunisian bloggers.
The independent jury of press specialists agreed that Nawaat’s online reporting played a significant part in helping to depose Tunisia’s longtime dictator, Zine el Abidine Ben Ali. It chose Nawaat as the winner from a strong field of finalists from Bahrain, Belarus, Thailand, China and Vietnam.
Created in 2004, Nawaat.org is an independent collective blog operated by Tunisian bloggers as a platform for all “committed citizens.” The bloggers played a crucial role in covering the social and political unrest in Tunisia that began on December 17. Nawaat recently created a special page for the WikiLeaks revelations about Tunisia, and another one about the recent events in Sidi Bouzid, which were not covered in the traditional media. The site also warns Internet users about the dangers of being identified online and offers advice about circumventing censorship.
Photo © Mat Beaudet
Pictured above from left to right are: Jean-François Julliard, Secretary General of Reporters Without Borders; Former French Foreign Minister and founder of Doctors Without Borders,
Bernard Kouchner
; and Nawaat co-founder Riadh Guerfali, accepting the awards at a ceremony in Paris’
Salon des Mirroirs
.
“We are deeply honored by this prize. It will help to strengthen the citizen journalism that we have been practicing for years at Nawaat, despite all the risks involved,” Guerfali said in his acceptance speech. “This award is not only a tribute to Nawaat but to all our fellow journalists who often risk their lives to keep working in countries where freedom of expression is suppressed.”
Google sponsors the annual Netizen prize. First awarded in 2010, it forms part of our commitment to support the free flow of information and free expression online. Last year, Iranian women’s rights activists
Change for Equality
became the first recipient.
Update:
Here's a video of Google's Chief Internet Evangelist Vint Cerf saluting the 2011 Netizen Award winners –
Unleashing energy innovation
Tuesday, March 8, 2011
Posted by Michael Terrell, Energy Policy Counsel
The Internet, digital music, smart phones - these are just some of the innovations that have changed the way we live and work. Yet the way we use energy - whether it’s powering our cars or our homes and businesses - hasn’t changed in decades. Our economy needs a cleaner, more efficient way of delivering energy while giving people better tools and information to manage their energy use.
The good news is there’s widespread agreement that transforming the energy sector is a big opportunity to create jobs, foster innovation and grow new industries. At Google, we’ve been working to transform our own energy use. We’ve made our data centers the
most efficient in the world
, built a
fleet of electric cars
,
invested in renewable energy
, and developed online tools like
Google PowerMeter
.
Of course, government policy plays an important role in driving change towards a cleaner economy and it’s important to get the rules right. There’s a real debate happening now in Washington about how to solve the nation’s energy challenges. We don’t have all the answers, but here are a few important areas that policymakers should consider:
Drive investments in energy infrastructure and technology.
With the right mix of policies, vast amounts of private capital can be leveraged to develop the next generation of energy infrastructure. That means a smarter, more efficient power grid and more renewable power generation, whether it’s utility-scale or on rooftops. The government should provide clear market signals through measures such as energy efficiency and clean energy standards. And we should deploy a variety of incentives to help take new technologies to full commercial scale.
Stimulate R&D to find the next technological breakthroughs.
We should support research and development that can lead to the next energy breakthroughs, including innovative programs like the
Advanced Research Projects Agency-Energy
(ARPA-E), which has spurred four dollars in
private sector investment
for every taxpayer dollar spent.
Remove barriers to innovation and empower energy consumers.
Regulatory and market barriers have created huge inefficiencies in the way homes and businesses use energy. Consumers still lack basic information and tools for better managing their energy use. Utility regulation must be brought into the 21st century to promote investments in efficiency and renewables and reductions in
peak energy demand
. That includes enacting policies that give consumers access to and control over
their own energy information
.
We’ll be engaging on these issues over the next few months. In the meantime, we invite you to post comments and join the conversation!
Your interview with Speaker of the House John Boehner
Friday, March 4, 2011
Posted by Steve Grove, YouTube News and Politics
(Cross-posted from the
The Official YouTube Blog
.)
As Democrats and Republicans duel over the federal budget this week in Washington, we sat down for the first-ever YouTube interview with Speaker of the House John Boehner. It’s clear that Americans are still feeling the weight of the recession -- a large majority of the questions submitted for Speaker Boehner were on the topics of jobs, the economy, and spending in Washington. The Speaker also played a YouTube speed round of, “Keep it or Cut it?” in which he reacted to your suggestions on budget cuts.
Watch the full interview here:
Speaker Boehner also addressed questions on immigration, education, and healthcare. A
unique question
from a man in New Jersey about whether the Speaker would ever consider a Works Progress Administration similar to the one FDR created during the Depression may surprise you.
You can see more videos from the Speaker’s YouTube channel at youtube.com/johnboehner.
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